'Midori' in Japanese translates to cute or the colour green. I collaborated with the brand to name as well as create a timeless identity for a premium Indian kidswear label. The logo is inspired by the nursery rhyme - 'Twinkle twinkle little star'. This is the first introduction to a child to the grand universe that we live in. The 'twinkle' symbol stands for a child's universe. A place where imagination takes charge. A place where anything and everything is possible.