DOT & KEY
A refreshingly unique beauty brand, Dot & Key has a range of products that address the markets unfulfilled needs, and have been formulated with utmost care to ensure that they are gentle to use. Promoters Anisha Agarwal & Suyash Saraf had a clear vision of the type of brand they wanted to build - one that is honest, looks into details that are missed and one that honours its word. At Studio Glyph, we created the brand from ground up - beginning with what to call it, to its personality and visual language for both, print and digital media. In doing so, we created not just the packaging of the products, but ensured that all customer touch points were consistent with each other so the brand experience stays intact.
Simple, bold typography with a mix of serif and sans serif typefaces add familiarity along with modernness. When used in its primary application - the packaging; along with the intricate and beautiful illustrations, it is offset and softened in its appeal. The logo is used in silver foil on the packaging, however digitally, and in cases where we could not foil, we opted for a soft but strong charcoal grey. For such a colourful range of products, one colour could do no justice. So we designed the rest of the corporate stationery to be in three signifying colours - a mint, a powder blue and a sunshine yellow.
Rooted in the brand intent, the concepts for packaging started with the truth: The range of products. We delved into exactly how these products were made - the precision of science, a chunk of nature, and a whole lot of thought. That was what our packaging simply had to convey. After many design explorations, what came out at the end was a combination of months of deliberation and detailed work.
DESIGNED AT STUDIO GLYPH